I have commented in the past on the difficulty I have watching the Animal Planet channel sometimes. Especially the Animal Cops program or the Emergency Vets program. I don't know how pet owners can watch a program and see badly emaciated dogs and cats, some severely beaten and barely able to open their eyes. As much as the program focuses on cruelty to animals and does attempt to incarcerate those guilty of such crimes, the main focus is always on the injured dog or cat.
The New York Animal Care and Control launched a new advertising and awareness campaign kicked off by Bernadette Peters yesterday in Union Square. The campaign is very good and the images strong. Like most advertising, images are sometimes (if not always) intended to strike a chord.
It does send a powerful message and I hope it will make more NYers aware of the need for providing homes for these dogs and cats. According to the NYACC, the photos are of animals who are up for adoption and are "victims of circumstance and not abuse". Created in the style of a mug shot- the photos are in black and white. The entire campaign is available for viewing here.
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